The Power of Colour

Cover of 'Talking Fashion'.

The pieces from your collections that are motley-coloured probably don't sell as well as the more toned down, plain or pastel coloured ones?

Quite the contrary. You could even say: the stronger, the better. Customers who come to me want colour. People who prefer something discreet or black, well, they can go to other designers — Rick Owens or Damir Doma for example. In any case, if I do something black — which happens from time to time — it's hardly sold. But of course, it can be difficult to be taken seriously if you dress very colourfully, at least in Western societies. I think that's very stupid, because actually it's a sign of strength if you wear a bright red suit or a bright orange suit instead of a black one. You're making a statement. People will look at you differently, and that's a powerful moment, because you're forcing them to position yourself in relation to you.

From an interview with Walter Van Beirendonck, in Talking Fashion by Jan Kedves, Prestel Verlag, 2013.

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